Mass Market Cosmetics Surpass Prestige Brands in Q1 2025: A Shift in Beauty Consumer Behavior
For the first time in industry history, mass market cosmetics in the U.S. have overtaken prestige beauty brands in quarterly sales.According to retail data from Q1 2025, mass market beauty saw a 3% rise in revenue, while the prestige sector remained stagnant.This trend represents more than a temporary sales fluctuation—it signals a deep structural shift … Read more